Archive for real estate

How to Create a Lifetime Customer When you Sell Real Estate

Posted in society with tags , , , , on November 17, 2008 by yomosa

How often have you seen a customer buy from one agency and then a few years later, list with a different agency? I’ve seen it far too often! I always wonder if the agent did something wrong, or just didn’t bother to turn that person into a lifetime customer.

I’ll admit, real estate customers aren’t known for their loyalty. In fact, if you list a house and it doesn’t sell right away, they might take their listing elsewhere even if you’ve spent hundreds on advertising for them. But there are ways to improve your chances of keeping them. And there are ways to turn satisfied buyers and sellers into “Lifetime customers.”

And remember, if your commission averages $10,000 per transaction and people move every 5 years, you stand to gain an extra $30,000 over the next 15 years. Then consider those buyers who like to do rehab. They sometimes buy more than one each year. Add in the friends and family each customer could bring you, and there’s only one conclusion: Customers are worth keeping!

How to keep a listing: Stay in touch during the listing period. I can’t count how many times I’ve gotten listings that used to belong to someone else, just because the sellers felt ignored.

So, rule #1 is “Stay in touch, even when it’s difficult.”

It is difficult to call and speak with the seller when there’s been no action, but call anyway. You can tell him or her where you’ve advertised, how many flyers you’ve given out to office drop-ins, how many flyers you’ve mailed to long distance inquiries, etc. Perhaps you took new photos and posted them on your virtual tour. Whatever you’ve done, let the seller know you did it.

In my office we kept track of all activity and mailed a monthly report, along with copies of each ad we had placed in a newspaper or magazine. In addition, we called mid-month just to stay in touch. This practice was responsible for most listing renewals. The important point is, you must make sure that the seller knows you’re doing something regularly to promote the house.

OK, you sold the house. Everyone passed go and collected their money. Now what?

Now you send a thank you letter with a brief questionnaire asking for feedback on your service. It will let you know what you did right – and occasionally you’ll hear what you did wrong! Don’t be afraid of that. Welcome that kind of feedback because it gives you the opportunity to make a friend out of an unhappy customer. Write back and thank them for letting you know and for helping your career by letting you improve your service.

Next, put those names and addresses in a data base and start staying in touch. Every 2 to 4 months is often enough, unless you know that they have friends or relatives who are about to make a move.

Send a magazine article about their hobby, birthday cards, a postcard with a funny joke, a pretty picture, or perhaps an article about getting the house ready for winter. Anything that will interest them and keep your name in front of them will do.

I wrote a monthly newsletter, and if I was late getting it out customers would call to see why it wasn’t there. That was before email became so popular. Now you could do it electronically at zero cost if you write it yourself, and you could add a personal note to really special customers.

You’re going for “Top of mind awareness,” and you can only get that through regular contact. Your goal is for them to think of you first when anyone mentions needing a Realtor.

That brings me to Rule #2: Stay in Touch!

Marte Cliff is a Freelance Copywriter and former real estate broker. She has extensive experience in writing for the real estate industry and related fields. Visit her at and sign up for her complimentary real estate marketing ezine.

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Real Estate Market Statistics in California

Posted in society with tags , , , , on November 10, 2008 by yomosa

How would you like to own your very own piece of Golden State property? Real estate in California can fluctuate a lot. It tends to be pricey in most parts of the state due to the high demand for property there.

The California real estate market is one that is watched by people from all over the world. Many people want to have their own opportunity to own a piece of the great state of California. The problem is that nice land or property is not readily available in California. If it is, the price is very steep. There are also many popular overpopulated or polluted areas of the state.

Where the Market Stands

To understand where the market stands, you need to realize that there are different parts to the state of California. Such a big state is going to have lots of different types of property and real estate. There has recently been a steep increase in residential foreclosures in California. Residential foreclosure activity in California surged to its highest level in more than four years last quarter, the result of slower home sales and flattening prices. This could mean great opportunities for someone looking to break in to the real estate market in California.

Bay Area home prices fell on a year-over-year basis for the first time in more than four years last month. Sales were at their lowest level in five years. A total of 42,450 new and resale houses and condos were sold statewide last month. That is down 14.8 percent from 49,800 for August and down 28.8 percent from a 59,600 for September 2005.

Does this mean that fewer people are buying real estate or just that there are fewer available since they are all bought up? It?s likely a bit of both. You will need to stay up t date with the market to see how things continue to change.

Keeping Up to Date

What is happening in the real estate market this month? How can you find out where the real estate prices are at any given time? How can you learn the value and worth of a particular Californian property?

There are easy ways for you to stay up to date on what is happening in California real estate even if you live someplace else in the world. There are websites online that show you regularly updated figures and statistics. This is a great way to stay in touch with what is going on in the Californian real estate market. You can even set up one of these pages as your home page, create an RSS feed on your own site or even have the figures and data sent to your mobile device to stay up to date no matter where you are.

To view homes for sale visit

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